Together with our partner Savantic, ayond is entering the interesting field of Augmented Reality (AR) combined with image/video analysis in mobile apps.

Together with our partner Savantic, ayond is entering the interesting field of Augmented Reality (AR) combined with image/video analysis in mobile apps. Augmented Reality is a technology to enhance perception of reality by adding virtual information or objects. An example could be looking through your iPhone screen on a soccer game seeing the actual game at the same time as an application analyzes the number on the players shirts and connects various data about the player to be represented digitally on the screen.

Unlike Virtual Reality (VR) where everything is simulated, Augmented Reality only simulates parts. To cite AR researcher Alex Olwal from KTH “We already live in a high resolution version of the real world, why not use it”.

With image/video analysis we can identify elements in an image and connect them to a certain function. For example face recognition, where the different elements of the face, nose, ears, cheeks etc. is identified to further use this mapping to perhaps experiment how you would look like with a mustache or different color of your eyes.

What makes ayond different from most companies in the business is that we combine the highly technical skills needed to create high quality AR and image analysis algorithms with the expertise within app development and usability.

Some interesting examples using AR and/or image analysis:

Sekai camera
Sekai lets you upload information in many ways and tag it to a location making it visible to users of the Sekai app, as can be sen in the video snippet below.

Layar
AR layers on top of the reality through your mobile screen. Read more on http://www.layar.com/


Layar screenshot
Pop-up store
Airwalk used an augmented reality app to launch invisible pop-up stores which sold a limited edition of the Jim shoe in New York and L.A. To access the invisible store, customers had to use the app to locate virtual Jim shoes at dedicated locations and take a photo of the shoe to gain a pass code to the Airwark e-commerce site. Since the release of the app, Airwalk reported, the e-commerce site witnessed a traffic boost unprecedented in the entire history of the company.

Try on clothes
H&M created an app enabling shoppers in New York to virtually try on the clothes featured in its store windows. In this way , consumers gained a discount code and the possibility to share their looks with Facebook friends.

Streetmuseum
The Museum of London created a mobile app overlaying specific locations around London with historical photographs. The app guides the user to these locations with the use of map or GPS.

iButterly
Catch augmented butterflies.

 

 

Feel free to add your favorite AR/image analysis examples in a comment.

Augmented Reality, Innovation, Mobile,