User Experience

User experience involves a person’s perceptions and responses that result from the use or anticipated use of a product, system or service. This includes emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use.

User experience is an increasingly crucial driver for consumers when selecting a product or service. By optimizing user experience of its products or communication channels, a company can stay competitive and maintain a sustainable business.

In the realm of web and mobile – which is ayond’s focus – we optimize the digital experience on various levels:

Identifying target groups and their needs and pains
Matching target groups needs with product/service/website features
Information architecture and navigation
On-site search
Interaction design
Minimize pains in system interdependencies (e.g. by promoting single sign-on)
Page layouts
Graphical design