innovation modelWhen working with innovation, we apply different models depending on what type of project it is. We have developed our own innovation process based on the research by Thomas Arctaedius (our CEO).
Our approachWhen working with innovation, we apply different models depending on what type of project it is. We have developed our own innovation process based on the previous research done by CEO Thomas Arctaedius and it is inspired by ideas presented in books like “Business Model Generation” and “Lean Startup”. The model is a “stage-gate-processes” with clear go/no go decisions on whether to move an innovation to next stage or not. The process creates control and at the same time strengthens the creative aspects of our innovation work. During the process risk and uncertainty regarding technology and market is stepwise reduced. This approach has been used by ayond for more than five years. It's powerful and complement our culture, workshop approach, agile thinking and our user-oriented perspective on start-ups.
Business Model Generation
This is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.
The Lean Startup
Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products ar launched. The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.