SASScandinavian Airlines is the second largest airline in Scandinavia in terms of passengers. Headquartered at the SAS Frösundavik Office Building in Solna, the airline operates 182 aircrafts.
Teaming up with UX designers:
SAS started their journey of digital transformation in 2014, redesigning all digital touchpoints. ayond entered the project at the end of 2015 and has helped SAS Digital Design to do user research, create concepts, wireframes and prototypes. ayonds UX designers have worked with RFID-technology, been a part of the design behind the SAS Loyalty program EuroBonus, designing the mobile interface and the up-sell concept for ancillaries.
Competences and methods in this project:
- UX design/