Ideometrics is a free-association test, capturing people’s views, attitudes and feelings towards a concept, word, image or video. The result is presented as a word-cloud. As a complement to traditional surveys, Ideometrics allows companies and organizations to collect customers’ sentiments in an open yet structured way, forming the basis for strategic decisions in customer relations, product development etc.. Read more at on how Svenskt Näringsliv, Rymdstyrelsen, DN-Galan and other companies have used Ideometrics to improve their strategic thinking.